NSA Teleseminar
March 2009
DESCRIPTION:
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the Internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. During this talk you will learn how to:
- Approach Search Engine Marketing applicable to any product or service.
- Find the most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.
- Avoid common search marketing mistakes that cost big money.
- Work smarter to get even better search engine “findability.”
- Stop wasting money by needlessly paying for “clicks” from customers who have no intention of buying.
- Save time, money and energy by creating in-house search marketing programs and properly tracking results by keyword.
RESOURCES
1. During this presentation, Heather will be losely following the structure of this presentation. This document is intended to help structure the talk, as well as provide additional resources and tools that Heather won't have time to cover in her talk.
2. This presentation has been designed based on Heather's new book, The Findability Formula, The Easy, Non-Technical Guide to Search Engine Marketing. To gain the most from this presentation, we reccomend participants obtain a copy either before or after the talk, as it goes more in-depth into a large number of topics, provides additional resources and tools, as well as a comphrensive "how-to" strategy for Search Engine Marketing. Heather's book will not be avabilable in stores until March 13, however if participants make a notation on their order form that they would like the audio CD before the teleseminar, we will ship the audio cd before the book (please allow 3-4 days for UPS ground shipping).
Please note: Heather has decided to offer her special conference order rates for this teleseminar. As such for teleseminar participants, we will offer the Audio-Set and Book for $99, with a savings of $51.95
-Click Here to Download the Order Form-
Heather Lutze is the author of the newly released book, “The FindAbility Formula: The Easy, Non-Technical Approach To Search Engine Marketing" (Wiley and Sons). As a nationally recognized speaker and author, she has spent the last 10 years as CEO of the Findability Group (formerly Lutze Consulting) – a Search Engine Marketing firm that works with companies to attain maximum Internet exposure. Heather is also a lead speaker for Pay Per Click Summit, and previously spent two years speaking for Yahoo! Search Marketing. For more information, visit http://www.findabilitygroup.com/
If you have any specific questions you would like addressed in this teleseminar, please feel free to call our office at 303-841-3111 or send us an email at nmarlett@findabilitygroup.com
