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Product Details
- ISBN: 0470420901
- ISBN-13: 9780470420904
- Format: Paperback, 256pp
- Publisher: Wiley, John & Sons, Incorporated
- Pub. Date: March 03, 2009
Available online at Major Book Store Store web sites for Pre-Sale Discount of $15.61 or full Retail as of March 1, 2009:
Borders
Amazon
Barnes and Noble
Table of Contents
Table of Contents
Foreword.
Introduction.
Who This Book Is For.
How This Book Is Different.
The Secret Agent Pen Epiphany.
About The Author.
Chapter 1. The Basics.
Chapter 2. First Things First.
Chapter 3. How People Search, Shop and Buy Online.
Chapter 4. The Art of the Keyword.
Chapter 5. Keyword Alignment on the Path to Purchase.
Chapter 6. The Keyword Discovery Process.
Chapter 7. Grouping & Theming To Complete Your Keyword List.
Chapter 8. Location, Location, Location.
Chapter 9. Seasonality.
Chapter 10. Writing Your Ad Text.
Chapter 11. After The Click.
Chapter 12. Bidding and Budgeting.
Chapter 13. Account Deployment.
Chapter 14. The Care and Feeding of Your Search Marketing Campaign.
Chapter 15. Hiring Help.
Chapter 16. SEO.
Appendix I. The Top Five Errors To Avoid.
Appendix II. PPC Keyword Bidding – The Experts Weigh In.
Appendix III. Launch Checklist.
Appendix IV. Resources.
Available online at Major Book Store Store web sites for Pre-Sale Discount of $15.61 or full Retail as of March 1, 2009:
Amazon
Barnes and Noble
Table of Contents
Introduction.
Who This Book Is For.
How This Book Is Different.
The Secret Agent Pen Epiphany.
About The Author.
Chapter 1. The Basics.
Chapter 2. First Things First.
Chapter 3. How People Search, Shop and Buy Online.
Chapter 4. The Art of the Keyword.
Chapter 5. Keyword Alignment on the Path to Purchase.
Chapter 6. The Keyword Discovery Process.
Chapter 7. Grouping & Theming To Complete Your Keyword List.
Chapter 8. Location, Location, Location.
Chapter 9. Seasonality.
Chapter 10. Writing Your Ad Text.
Chapter 11. After The Click.
Chapter 12. Bidding and Budgeting.
Chapter 13. Account Deployment.
Chapter 14. The Care and Feeding of Your Search Marketing Campaign.
Chapter 15. Hiring Help.
Chapter 16. SEO.
Appendix I. The Top Five Errors To Avoid.
Appendix II. PPC Keyword Bidding – The Experts Weigh In.
Appendix III. Launch Checklist.
Appendix IV. Resources.
